rú / guǒ / qǐ / yè / qī / piàn / xiāo / fèi / zhě / zuì / zhōng / kě / néng / huì / míng / yù / sǎo / dì如果企业欺骗消费者,最终可能会名誉扫地。If a company deceives consumers, it may ultimately fall into disrepute.