shè / jì / shī / xǐ / huān / yòng / jù / xiàng / de / fú / hào / lái / chuán / dá / pǐn / pái / lǐ / niàn / 。设计师喜欢用具象的符号来传达品牌理念。Designers prefer using concrete symbols to convey brand concepts.