zhè / jiā / diàn / de / zhāo / pái / shè / jì / de / hěn / jiǎn / jié / bù / chù / mù / què / róng / yì / ràng / rén / jì / zhù

这家店的招牌设计得很简洁，不触目，却容易让人记住。

This shop's sign is designed simply; it is unobtrusive but easy to remember.