zhè / jiā / xīn / gōng / sī / píng / jiè / chuàng / xīn / chǎn / pǐn / kāi / shǐ / xiàng / háng / yè / lǐ / de / lǎo / pǐn / pái / tī / guǎn

这家新公司凭借创新产品，开始向行业里的老品牌踢馆。

With its innovative products, the new company began challenging the established brands in the industry.