zhè / chǎng / yùn / dòng / kāi / zhǎn / de / rú / huǒ / rú / tú / xī / yǐn / le / hěn / duō / rén / cān / jiā这场运动开展得如火如荼,吸引了很多人参加。The campaign is in full swing, attracting many participants.