guǎng / gào / zhōng / shǐ / yòng / kuā / dà / zhī / cí / lái / xī / yǐn / xiāo / fèi / zhě / xiào / guǒ / wǎng / wǎng / shì / dé / qí / fǎn广告中使用夸大之词来吸引消费者,效果往往适得其反。Using exaggerations in advertising to attract consumers often backfires.