wèi le / duǎn qī / liú liàng / gù yì / zhì zào / yáo yán / zuì zhōng / zhǐ huì / wán huǒ zì fén为了短期流量故意制造谣言,最终只会玩火自焚。Deliberately spreading rumors for short-term traffic will only end up causing one's own downfall.