kāi fā shāng / zài / lóu pán / shàng wèi / dòng gōng / shí / jiù / kāi shǐ / chū shòu / lóu huā

开发商在楼盘尚未动工时就开始出售楼花。

The developer began selling off-plan units even before construction on the complex had started.