kāi fā shāng / tōng guò / guǎng gào / bǎ / lóu pán / chǎo rè / fáng jià / suí zhī / dà zhǎng开发商通过广告把楼盘炒热,房价随之大涨。Developers hyped up the real estate project through advertising, and housing prices subsequently surged.