zhè fèn / xuān chuán wén àn / kàn qǐ lái / hěn / rè nao / shí jì shàng / què / xū tóu bā nǎo / quē shǎo / kě xìn / de / shù jù

这份宣传文案看起来很热闹，实际上却虚头巴脑，缺少可信的数据。

This promotional copy looks flashy, but it is actually all show and no substance, lacking credible data.