gōngsī duì xīn chǎnpǐn de dìngwèi shì miànxiàng niánqīng báilǐng de qīngshē pǐnpái公司对新产品的定位是面向年轻白领的轻奢品牌。The company positions the new product as an affordable luxury brand for young white-collar workers.