zhè jiā / lǎo zì hào / jīng guò / gǎi gé / chǎn pǐn xiàn / tuō tāi huàn gǔ / chóng xīn / yíng dé / shì chǎng这家老字号经过改革,产品线脱胎换骨,重新赢得市场。After reform, this old brand's product line was transformed and won back the market.